As India gets ready to celebrate the world’s largest festival of democracy, Benetton stands with every citizen and urges them to raise their voice and unite to uphold constitutional values, to stand up to the aspirants to the seats of power who might want to split them apart with fissures of prejudice and fear, to look above and beyond superficial differences and take back the power that rightfully belongs to them.
The bedrock of a strong, vibrant democracy is the guarantee to every citizen that their rights, identities and freedoms are protected and defended at all times.In recent years, political discourse the world over is tilting towards narratives that instill a fear of diversity, fear of the ‘other’, fear of what’s different and fear of what doesn’t conform to goad people into choosing elected representatives.
Benetton Group is one of the best-known fashion companies in the world, present in the most important markets with a network of about 5,000 stores. A responsible group that plans for the future and lives in the present – with a watchful eye to the environment, to human dignity, and to a society in transformation – the Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work. These values are reflected in the strong, dynamic personalities of the United Colors of Benetton and Sisley brands.